Importance Of Packaging In Logistics

The world's best materials can become worthless if they do not reach their final/end destination and just reaching the desired or respective location won't suffice the purpose, but also getting there with getting damaged and in full functionality or usability or with any distortion to its shape, state and quantity is of utmost importance. Thus, it must be ensured that the products being packaged and freighted are safe in their journey - to which the correct or ideal packaging on the basis of their nature, state, quantity, and value of the goods plays a vital role. Here in this article, we are discussing the importance of packaging in logistics, as told by the leading logistics company Pronk, having their roots overseas - i.e., in India, Dubai & Netherlands.

1. Protection of Products

Products that get damaged during the transportation process can create significant difficulties, for the real cost of damages can be much higher than one may even think of and may cost you a fortune in some cases. It will not only cost you the value of the damaged product and shipping cost but, there is also a possibility you also need to send replacements, which we afraid is not always possible, especially in case of heavy-duty equipment, antiques, or any other heavy or expensive good. Which gives you an additional cost.

Damaged or distorted goods upset clients, and gives the company a poor name. Good logistics packaging keeps products safe and ensures that the freight arrives to the destination address at time, in the perfect form and free from any damage.

2. Provides product's vital information to the customers

A distributor requires a lot of information about the product. And a transportation packaging is a suitable position to display the same. Numerous things can be printed on the packaging boxes. Simple things, like which way up the transportation package required to put, or the products in the package are fragile or not. One can also give detailed handling guidance, for example, an appropriate temperature range for the products which is getting delivered.

3. A good packaging makes storage of goods possible

A suitable packaging allows storing products easily. It really does not matter what the size of the product, or how delicate a product is if the right packaging is done.

4. Product packaging can even help you in increasing your sales figures

If the packaging of your product is retail ready, your goods can be displayed on the counters in their custom display. By selecting packaging that highlights brand colors, product information, and other information that is required to know by a customer, the chances of sales goes up are quite bright.

Things to consider while packaging your freight the correct way

There are many things that you need to take into consideration when packaging your freight.

Depot Environment – Freight depots will have trucks, fork hoists, and even rail units running through their site. Shrink wrapping your freight will protect you from diesel dust and fumes put out by these vehicles

Road Environment – Potholes, windy roads, and crazy drivers are obstacles that our truck drivers will face. Pack your goods with stability in mind to ensure a safe journey

Display packaging – moving cartons that will be on display in your retail stores? Shrink wrap and outer boxes will provide protection to keep your goods looking brand new

Labeling – affixing freight labels to your goods will ensure that your goods are handled correctly and delivered to the correct place. Ensure that the labels are easily visible. With fragile freight packed into cartons, a good idea is to label the box with a picture of the freight. Do not affix labels directly to the surface of your goods, as this could cause damage when the labels are removed

Square – freight cost is determined by the volume of your freight as if it were square, i.e. measured to the longest point for all dimensions, so pack well to avoid having parts sticking out and you’ll reduce the chance of damage without costing extra

Common packaging mistakes to be avoided

Recycled packaging - cartons and polystyrene packing, once used do not have the strength they did when new and will do a poor job of protecting your goods.  Even crates and pallets can become damaged, so inspect these before use

Single risk packaging - wrapping goods will protect against dust and scuffs, but will do nothing to protect against vibration, crush or impact types of damage

No space - the space between your outer packaging and your goods is your greatest protection against most damage types.  Leave adequate space filled with compressible packaging e.g. airbags, foam, etc.

Improve your logistics packaging with Pronk

Take some time to look at your current packaging. Can you make any changes to what you are currently doing? 

Pronk correctly packages your freight and prevents any damage, saves you money and prevents injury in circumstance, if there may occur. Pronk's main objective is to ‘deliver our customers freight on time, every time, complete and damage free’. Visit Pronk Multi Service (www.pronkmultiservice.com) to book or get a quote fro your next freight packaging, lashing, lifting and delivery.